PADDY POWER
Paddy Power are very popular on twitter. They have 604k followers and have tweeted 160k tweets since they set up there twitter site in April 2008. They have the biggest audience of a betting site in the UK. Paddy Power have an impressive social buzz and their tweets stand out from competition such as Ladbrokes. They have 170k followers on twitter where they share real-time updates and promote their latest offers.
Paddy Power loves using GIFS, funny images and irrelevant tweets for there followers to be able to engage with them.
Paddy Power have a particular strategy and not everyone agrees with it but it is very effective. They have a humorous side on twitter which may be quite provocative at times but are also hilarious. It’s their unique content that makes Paddy Power stand out and that reflects on the brands personality. They always receive likes and shares from their followers.
Their target audience is what makes Paddy Power so popular as they post mostly about sports, sports fans will be very enthusiastic about there page to receive all the right information on games ect.
CLIFF HOUSE HOTEL
Cliff House Hotel have 18.5k followers and have tweeted 24.8k tweets on twitter.
cliff house hotel is a five star hotel with one Michelin star in a small village Ardmore in Co.Waterford and to have that many followers is great for the community.
Whenever they post a tweet it only ever has three words and then they hashtag after it saying #threewordtweet
NETFLIX
Netflix have 2.34M followers and has 17.8K tweets on twitter.
Netflix is the world’s leading internet television network with over 86 million members in over 190 countries enjoying more than 125 million of TV shows Movies each day including original series, documentaries and feature films. Members can watch anything they want on any internet connected-screen. You can play, pause and resume without any commercials or commitments.
AER LINGUS
Aer Lingus blog every few days so that there clientele are updated on new routes, deals etc. In their blog they talk about different cities and they give the best places to stay, which are affordable. They give a lot of information about that city they blogged about so that potential clients can see how amazing that city it and all the different things you can do there, whether its site seeing, going to the best restaurant in the town or even what the nightlife is like.
Aer lingus have links on their blog to let potential clients go straight onto their website and book there flight.
MICROSOFT
Microsoft blogs about the issues that arise on a daily basis. They blog about what is important to Microsoft and what the company actually do everyday. They have links on their blog page to their Facebook, Twitter, LinkedIn and Email so you can access all there pages by one click. You can get the latest reports sent to you by email by just entering your email and pressing subscribe. You can view their most popular posts, the most featured posts and there latest tweets on there blog page..
Google blog about the latest stories, Product news and topics that are update and interesting for viewers to read. Google is the most used search engine on the world wide web, handling more than three Billion searches each day. Anything you want to know Google has it. Google’s blogs are quite frequent as they have something to post every few hours. They have links to follow them on Instagram, Facebook, Twitter, LinkedIn, Youtube and Google+.
They have a wide range of different types of products to use from. Here is a list of them:
I will be back next week with another blog post, so keep an eye out.
Alexandrea x
Alexandrea Moore social Media Blog 